![]() But Migicovsky and his team later created a forked “mini” version of their app that reverse engineered the way iOS notifications work and let the messages flow between the Beeper app itself and iOS Messages. The standard version of Beeper used hundreds of Mac mini computers as relay points so that Android messages to iOS devices wouldn’t default to SMS. ![]() Beeper on Android would instead send secure, encrypted, “blue bubble” messages to iOS devices. Normally when an Android user sends a message to an iOS device, it shows up as a green bubble, while blue bubbles are reserved for iMessage only. Automattic first invested in Beeper in 2022, and late last year snatched up another messaging app, Texts, for $50 million.īut the holy grail for Migicovsky was to create texting equality between Android and iOS. According to Migicovsky, Beeper will be part of Automattic’s broader strategy to offer more messaging features. Matt Mullenweg, the founder of Automattic, is on a sabbatical and chasing the eclipse and wasn’t available to comment. Beeper cofounder Eric Migicovsky said that the company will continue to exist as a stand-alone product within Automattic, and that all of Beeper’s 27 employees-who, like Automattic’s employees, are entirely remote-will be absorbed into the larger entity.Įxact financial terms of the acquisition weren’t disclosed. Apple later hobbled Beeper, but it’s not an entirely unhappy ending: The startup has been acquired in a deal valued at $125 million.įounded three years ago, Beeper is being snapped up by Automattic, the respected parent company of, the blogging and content management platform, as well as Tumblr, which it acquired in 2019. Late last year the messaging app Beeper raised the ire of Apple when it found a way to recreate Apple’s infamous “blue bubble” messaging on Android.
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